Where LeadGen fits
LeadGen sits before qualification. A useful sequence is: Target market → LeadGen run → prospect review → Lynka Lead → assignment and follow-up → qualification → Deal → Quote → Invoice → Payment → reporting The generated prospect is not automatically a qualified opportunity. Lynka keeps discovery and qualification separate so your sales reports do not treat every search result as pipeline.What a LeadGen run can use
The current backend run contract supports targeting inputs that include search terms, geography, industries, and enrichment options. The exact controls presented in the UI can vary with the current run mode and feature availability, but those are the core dimensions the lead generation workflow is built around. Use them to describe the businesses you actually want to find instead of starting with a very broad search and hoping the results are useful.Target a useful search
Turn an ideal customer description into practical LeadGen inputs.
Run LeadGen
Understand what happens when a run starts, completes, returns no results, or fails.
LeadGen has separate run access
Seeing the LeadGen area and being able to consume LeadGen capacity are related, but they are not the same check. A user needs the required workspace capability and thelead_gen.run access used by the backend. The workspace also needs valid remaining run capacity from its plan allowance or another valid credit source.
The backend is authoritative. A stale counter in the browser cannot force a run after the available capacity has already been used.
Runs use included credits or purchased top-ups
Each run shows its credit cost in LeadGen. The product keeps plan-included credits separate from purchased top-ups. Credits charged for a failed, canceled, or no-result run may be restored under the run refund rules. If a charged run is finalized as failed, no results, or canceled, the backend refund path restores the charged capacity according to its original source. LeadGen credits and top-ups explains the current plan allowances and how purchased credits are handled.Why this matters for a small team
A team can discover prospects and work them without maintaining a private spreadsheet outside the CRM. Once a prospect becomes a lead, normal ownership and access rules can take over. For example, an owner can run the search, assign promising leads to two salespeople, let each salesperson work their own records, and still review team-level pipeline when their permissions allow it.LeadGen with a team
See how prospecting, ownership, team scope, qualification, and reporting fit together.
What LeadGen does not decide
LeadGen does not decide whether a prospect is qualified, whether a deal is likely to close, or whether you should contact someone in a way that violates applicable law or platform rules. The business still owns:- its targeting criteria
- its lawful basis and outreach practices
- qualification decisions
- record ownership
- follow-up quality
- final commercial outcome
Measure the full journey
Do not judge LeadGen only by the number of prospects a run returns. A smaller set that becomes qualified pipeline can be more useful than a large list nobody follows up. The stronger questions are:- Which generated prospects became real leads?
- How quickly did someone follow up?
- Which leads qualified?
- Which deals were won?
- Which source or target market produced useful revenue?