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Campaigns give marketing work a durable record inside Lynka. Instead of treating a launch as a name in a spreadsheet, the campaign can stay connected to campaign leads, sales activity and reporting. Open Marketing > Campaigns to create, search and open campaign records.

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What to manage

Keep the campaign name, status, dates and other configured campaign details current. If a campaign has ended, complete its status instead of leaving it active indefinitely. Lynka includes two built in campaign attention rules:
  • Active campaign has no leads
  • Campaign ended but still active
These rules are useful because they catch operational problems that a headline campaign count cannot explain.

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Measuring results

Use Campaign Performance to review commercial performance and Campaign Conversion to understand conversion behavior. Campaign attribution can use linked touchpoints and opportunities rather than assigning every outcome to the most convenient campaign after the fact.

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Desktop and mobile

Desktop uses campaign list, detail and create views inside the Marketing shell. Mobile converts list content into compact cards and uses mobile create or detail panels.

Create a campaign

Set up the campaign record correctly.

Marketing overview

See how campaigns, LeadGen and reporting connect.

Create and manage a campaign

Create a marketing campaign, connect leads and opportunities, and understand how Lynka reports campaign conversion without mixing unrelated cohorts.

Last modified on September 7, 2026