> ## Documentation Index > Fetch the complete documentation index at: https://docs.lynkacrm.com/llms.txt > Use this file to discover all available pages before exploring further. # Campaigns in Lynka Marketing > Learn how to create, manage, review, and measure marketing campaigns in Lynka, including campaign leads and campaign attention rules. Campaigns give marketing work a durable record inside Lynka. Instead of treating a launch as a name in a spreadsheet, the campaign can stay connected to campaign leads, sales activity and reporting. Open **Marketing > Campaigns** to create, search and open campaign records. ## What to manage Keep the campaign name, status, dates and other configured campaign details current. If a campaign has ended, complete its status instead of leaving it active indefinitely. Lynka includes two built in campaign attention rules: * **Active campaign has no leads** * **Campaign ended but still active** These rules are useful because they catch operational problems that a headline campaign count cannot explain. ## Measuring results Use **Campaign Performance** to review commercial performance and **Campaign Conversion** to understand conversion behavior. Campaign attribution can use linked touchpoints and opportunities rather than assigning every outcome to the most convenient campaign after the fact. ## Desktop and mobile Desktop uses campaign list, detail and create views inside the Marketing shell. Mobile converts list content into compact cards and uses mobile create or detail panels. Set up the campaign record correctly. See how campaigns, LeadGen and reporting connect.