> ## Documentation Index > Fetch the complete documentation index at: https://docs.lynkacrm.com/llms.txt > Use this file to discover all available pages before exploring further. # Target the right prospects with LeadGen > Use search terms, geography, industries, and enrichment options in Lynka LeadGen to describe the businesses you actually want to find. Good prospecting starts before you press Run. If the target is vague, the results are likely to be vague too. Lynka's current LeadGen backend contract supports targeting dimensions for **search terms**, **geography**, **industries**, and **enrichment**. Use the controls your current LeadGen screen exposes to describe a market that a salesperson can realistically work. ## Start with the customer you can actually serve Before entering filters, write one sentence: > We sell **\[what]** to **\[type of business]** in **\[place]** that usually needs us when **\[situation]**. For example, a company selling commercial kitchen equipment might target independent restaurants and hospitality businesses in a specific city or region rather than searching for every company in the country. The point is not to create a perfect marketing persona. It is to make your search specific enough that a returned business is worth reviewing. ## Search terms Use terms that describe the business type, service, market, or commercial need you are looking for. Avoid writing a paragraph full of synonyms simply to make the search broader. If two market segments are meaningfully different, separate runs can be easier to evaluate later. ## Geography Use geography when where the prospect operates matters to your ability to sell, deliver, visit, invoice, or support them. For businesses targeting Africa, Europe, and the Middle East, do not assume the same search should cover an entire region. A lead list for Accra, Lagos, Dubai, Beirut, Paris, and Berlin may require different language, commercial expectations, outreach methods, and qualification criteria even if the product is the same. A tighter geographic target also makes it easier to compare whether a market is working. ## Industry Industry helps separate businesses that may use the same words for different reasons. If you sell accounting services, "retail" and "construction" may both be valid targets but have very different buying cycles. If you sell a physical product, industry can also influence stock, delivery, and pricing expectations. Use the industry controls available in your current run flow rather than forcing every possible category into search terms. ## Enrichment Enrichment is meant to add useful context where the current LeadGen flow supports it. Treat enriched data as a starting point for review, not as a guarantee that every field is current or appropriate for outreach. Before contacting a prospect, verify the details that materially affect the conversation. ## Broad versus narrow searches A broad search is useful when you are exploring a new market and do not yet know which segment performs well. A narrow search is better when you already know your ideal customer and want a list that a small team can actually follow up. For a five-person company, a smaller high-fit result set can be more valuable than hundreds of names that create a follow-up backlog. ## Keep the search connected to measurement Name or organize your run so you can later answer what you were testing. "Restaurants in Accra" is more useful as an experiment than "Lead list 7". Once those prospects become Lynka leads and deals, Sales and Reports can tell you whether the target created qualification and revenue, not just volume. If the first run is poor, change one important targeting dimension at a time. If you change geography, industry, and search terms together, it becomes harder to learn why the next result set improved.