> ## Documentation Index
> Fetch the complete documentation index at: https://docs.lynkacrm.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Measure whether LeadGen is creating real pipeline

> Evaluate Lynka LeadGen by prospect quality, follow-up, qualification, pipeline, won deals, and revenue outcomes instead of only counting generated records.

The easiest LeadGen metric to count is also the least useful by itself: how many prospects were returned.

A list is only valuable if the business can turn some of it into real customer work.

## Measure the funnel in stages

Use a sequence that matches the Lynka lifecycle:

1. **Prospects returned** from LeadGen
2. **Prospects accepted** into the CRM workflow
3. **Leads contacted** or otherwise worked
4. **Leads qualified**
5. **Deals created**
6. **Deals won**
7. **Commercial value invoiced or collected**, where the relevant records and reports support that comparison

Each stage tells you something different.

A low acceptance rate usually means targeting quality needs work. A good acceptance rate but poor first follow-up suggests an operational problem. Good qualification but poor win rate can point to sales execution, pricing, competition, or a target market that looks attractive but does not close.

## Compare target markets separately

If you are testing different countries, cities, industries, or search terms, keep the experiments understandable.

For example, do not mix a restaurant search in Accra, a construction search in Dubai, and a professional services search in Paris into one mental bucket called "LeadGen" and then ask whether LeadGen works.

The source is the same, but the market and sales motion are not.

## Use CRM activity as an operational signal

Generated leads need prompt follow-up. Lynka already tracks activity, ownership, overdue work, and attention rules in Sales.

A useful LeadGen review therefore includes whether accepted leads received a real next action, not only whether they were imported.

## Use Deals for commercial quality

Deals carry expected value, pipeline stage, probability, expected close date, and final outcome. That is the right level for judging commercial opportunity.

Do not use a qualified Lead count as a substitute for won revenue.

## Use Reports for the wider picture

The active report catalog includes lead source, response time, lead-to-qualified rate, funnel, pipeline, win rate, sales cycle, won versus lost trend, campaign performance, and campaign conversion views.

Which exact reports a user can access depends on the workspace capability and their report permissions.

## What a useful monthly review looks like

For a small team, the owner should be able to answer:

* Which LeadGen targets created the most accepted prospects?
* Which created the highest qualification rate?
* Which salesperson followed up fastest?
* Which generated opportunities were won?
* Which market is creating valuable pipeline rather than noise?
* Are we spending LeadGen capacity on searches nobody has time to work?

That is the standard to use when deciding whether to repeat, narrow, or stop a target.